Are Facebook Ads Still Worth It For Landscapers In 2025?
If you’re a landscaping business owner wondering whether Facebook Ads are still effective in 2025, this post is for you.
The truth is, despite rising ad costs and increasing competition, Facebook Ads remain one of the most powerful marketing tools available — if you know how to use them right.
In this post, we’ll break down five key insights that will help you decide if Facebook Ads are the right move for your landscaping or contracting business this year. Test.
1. Meta Isn’t Going Anywhere
First, let’s address the elephant in the room: “Is Facebook dead?”
Absolutely not. Facebook is owned by Meta, the same company that owns Instagram, Messenger, and WhatsApp — platforms with billions of active users.
While trends come and go, Meta’s platform dominance is here to stay.
But more importantly, your ideal landscaping clients — homeowners aged 30+, married, and with solid incomes — are still spending time on Facebook daily.
So when landscapers ask, “Should I be advertising on TikTok instead?” the real question should be: “Where are my buyers hanging out?” For most local home service businesses, that answer is still Facebook.
2. Facebook Ads Still Dominate When It Comes to Targeting
One of the most powerful reasons to use Facebook Ads in 2025 is its unmatched targeting capabilities.
Here’s why:
- Life Event Targeting: You can reach people who’ve recently moved, gotten married, or had a baby — prime times when homeowners are likely to invest in landscaping.
- Remarketing: Target people who visited your website or interacted with your posts. This lets you stay top of mind for prospects who are still deciding.
- Custom & Lookalike Audiences: Upload a list of your best customers and tell Facebook to find more people just like them.
Compared to Google Ads — where you’re bidding on keywords — Facebook lets you create a proactive strategy, reaching potential clients before they start actively searching.
That means lower costs and less competition when done right.
3. Yes, Competition Is Up — But That’s a Good Thing
Some landscapers say, “Facebook Ads used to be cheaper. Now there’s too much competition.”
Let’s flip that mindset:
Competition is a sign that something is working.
If no one was advertising on Facebook, that would be a red flag.
Increased competition just means Facebook is producing results for other contractors — and it can for you too.
But here’s the kicker:
Most landscapers run basic, boring ads.
They “boost a post” and hope for the best.
If you’re willing to go even slightly beyond that — like adding a personal brand, creating educational content, or retargeting your warm leads — you’ll stand out and win more deals.
I recommend creating video ads based around your personal brand because that's the one thing no one else can replicate or take from you.
It also is just the most effective in building trust because people buy from people, not faceless brands.
For more info on the three types of ad creatives to use that leverge your authentic brand, watch my other YouTube video here.
4. Know Your Numbers
Too many businesses treat Facebook like a slot machine: throw money in and hope something sticks.
That’s not how this works.
You need to know your numbers. Here’s what we recommend as baseline KPIs for Facebook Ads in the landscaping space:
- Cost per lead: Aim for $30–$50 per lead using lead forms.
- Estimate rate: At least 50% of leads should turn into an estimate.
- Close rate: At least 30% of estimates should turn into jobs.
Here’s a quick example:
If you generate 100 leads at $40 each ($4,000 ad spend), 50 turn into estimates, and 15 close — you’ve booked 15 new landscaping jobs. If your average job is $3,000, that’s $45,000 in revenue from a $4,000 investment.
That’s a 11x return.
Of course, not every campaign hits these numbers out of the gate — but if you don’t track them, you’ll never know what’s working or what to fix.
5. Facebook Ads Should Fill Your Pipeline — Not Just Win Instant Jobs
Lastly, let’s talk mindset.
Facebook Ads are about building and filling your sales pipeline.
You can’t expect every lead to answer right away, or every call to turn into a closed job. Some leads need nurturing.
This means:
- Having a CRM in place to track and follow up.
- Responding to new leads within minutes, not days.
- Running lead nurturing automations (texts, emails, follow-ups).
- Seeing the big picture: you’re building brand equity and future leads/sales — not just chasing the of 5% of “ready now” buyers.
If you treat Facebook like a consistent lead machine instead of a lottery ticket, it will perform for you.
Final Verdict: Are Facebook Ads Worth It for Landscapers in 2025?
Absolutely — 100%.
Facebook Ads continue to be one of the most powerful and cost-effective tools for landscapers looking to grow their businesses in 2025.
But like any tool, their success depends entirely on how you use them.
If you’re just boosting posts and hoping for the best, you’ll likely be disappointed. However, when paired with the right approach, the results can be game-changing.
To truly see a return on investment, landscapers need to come in with:
- A clear, dialed-in strategy — You must know your ideal customer, have a compelling offer, and understand how to move people from seeing your ad to booking your service.
- A strong sales process — Generating leads is only the beginning. What matters just as much is your ability to respond quickly, follow up, and close deals efficiently.
- Realistic expectations and solid tracking — Know your numbers. What’s your cost per lead, booking rate, close rate, and average job value? These KPIs are your roadmap.
- A willingness to stand out — The competition is getting savvier. Generic ads won’t cut it. You need messaging, visuals, and offers that make people stop scrolling and take notice.
In short, Facebook still works — if you work it. For landscapers who are serious about growth, willing to invest the effort, and committed to refining their systems, Facebook Ads in 2025 are not just “worth it” — they’re a must!
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