The other day I was speaking with a prospect about their online reputation… We’ll call him Josh.
Josh has been struggling with some negative reviews in the past couple of months.
“Matt, what are some tricks and tips to getting rid of these reviews?” He asked.
I paused for a moment, then asked a sobering follow-up question:
“Why do you think you’ve gotten these negative reviews anyways?” I asked.
His answer was something like, “It’s not my fault.”
If you want to grow your business, at each stage of growth, you need to become a different person.
That means taking accountability for your actions and stepping up to make things right.
A bad review here and there is expected, but if your clients are repeatedly giving you the same negative feedback…
The problem is you.
And the only way to fix this isn’t by coming up with some trick to remove your bad reviews…
It’s to adopt something called, The Strategy of Preeminence.
Here’s the gist of it:
Every day, you must strive to serve your clients at a higher level.
You must see yourself not as just a service provider, sales representative, or business owner…
But the #1 trusted advisor and PROTECTOR of your market.
That means going out of your way to do whatever you can to provide the best outcome for your clients…
It means doing what’s in the best interest of the client, not yourself…
It means striving to provide value beyond just your service… and holding yourself accountable to everything.
Easier said than done, I know.
And don’t get me wrong. We’re all in business to make a profit. (If you’re not, then you shouldn’t be in business in the first place.)
But if you’re not focused every day on increasing the outcome and benefit to your clients…
You will lose.
Because clients don’t care about how much you know until they know how much you care.
Good marketing and sales can fix a lot of things… But it can’t make a bad service successful long term.
Build a legacy.
To your success,
Matt “Preeminence” Thibeau
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