Top 3 Reasons Why Landscapers FAIL Using Facebook Ads [2025 Version]

If you’re a landscaping business owner wondering whether Facebook Ads are still effective in 2025, this post is for you.

The truth is, despite rising ad costs and increasing competition, Facebook Ads remain one of the most powerful marketing tools available — if you know how to use them right.

In this post, we’ll break down five key insights that will help you decide if Facebook Ads are the right move for your landscaping or contracting business this year.

2. Facebook Ads Still Dominate When It Comes to Targeting

One of the most powerful reasons to use Facebook Ads in 2025 is its unmatched targeting capabilities.

Here’s why:

• Life Event Targeting: You can reach people who’ve recently moved, gotten married, or had a baby — prime times when homeowners are likely to invest in landscaping.

• Remarketing: Target people who visited your website or interacted with your posts. This lets you stay top of mind for prospects who are still deciding.

• Custom & Lookalike Audiences: Upload a list of your best customers and tell Facebook to find more people just like them.

Compared to Google Ads — where you’re bidding on keywords — Facebook lets you create a proactive strategy, reaching potential clients before they start actively searching.

That means lower costs and less competition when done right.

4. Know Your Numbers

Too many businesses treat Facebook like a slot machine: throw money in and hope something sticks.

That’s not how this works.

You need to know your numbers. Here’s what we recommend as baseline KPIs for Facebook Ads in the landscaping space:

• Cost per lead: Aim for $30–$50 per lead using lead forms.
• Estimate rate: At least 50% of leads should turn into an estimate.
• Close rate: At least 30% of estimates should turn into jobs.

Here’s a quick example:

If you generate 100 leads at $40 each ($4,000 ad spend), 50 turn into estimates, and 15 close — you’ve booked 15 new landscaping jobs. If your average job is $3,000, that’s $45,000 in revenue from a $4,000 investment.

That’s a 11x return.

Of course, not every campaign hits these numbers out of the gate — but if you don’t track them, you’ll never know what’s working or what to fix.

Final Verdict: Are Facebook Ads Worth It for Landscapers in 2025?

Absolutely — 100%.

Facebook Ads continue to be one of the most powerful and cost-effective tools for landscapers looking to grow their businesses in 2025.

But like any tool, their success depends entirely on how you use them.

If you’re just boosting posts and hoping for the best, you’ll likely be disappointed. However, when paired with the right approach, the results can be game-changing.

To truly see a return on investment, landscapers need to come in with:

• A clear, dialed-in strategy — You must know your ideal customer, have a compelling offer, and understand how to move people from seeing your ad to booking your service.

• A strong sales process — Generating leads is only the beginning. What matters just as much is your ability to respond quickly, follow up, and close deals efficiently.

• Realistic expectations and solid tracking — Know your numbers. What’s your cost per lead, booking rate, close rate, and average job value? These KPIs are your roadmap.

• A willingness to stand out — The competition is getting savvier. Generic ads won’t cut it. You need messaging, visuals, and offers that make people stop scrolling and take notice.

In short, Facebook still works — if you work it. For landscapers who are serious about growth, willing to invest the effort, and committed to refining their systems, Facebook Ads in 2025 are not just “worth it” — they’re a must!